Many churches host a fall festival as an alternative to Halloween and a way to attract people in the community to the church. However, most churches fail to fully leverage the event to get the most out of it because they don’t have a follow-up strategy. Taking a few minutes to think through how follow up before the event begins can lead to more people returning to the church as a result of the fall festival event efforts. This resource will help you get started. Use this as a starting point to think through your follow-up strategy.

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